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Become a Transport Assessor

Added: 5 August 2010 | Updated: 5 August 2010

Mystery shoppers

GfK are a market research company who carry out mystery travelling surveys across the London Transport Network. They are currently looking to recruit people with visual, hearing and physical impairments within the Greater London area to conduct mystery shopping on the transport services (buses, taxis, Underground etc).

Survey Background

The survey has been running for some years and aims to monitor and assess the service offered to disabled people by transport services in London.

Assessors take pre-determined journeys on various modes of transport around London, including buses, taxis and London Underground. These may also include assessments of bus stations and ‘interchanges’; that is changing between various modes of transport, for example, taking a bus to an Underground station, then taking the Underground to another station and then taking a taxi home. There may be other areas also, for example assessments of the street environment and a pre-journey telephone call to ask for information.

Assessors pose as ordinary travelers and take specific journeys (instructions are given about what mode of transport to use, where to board and alight etc). They then answer a series of questions about their journey. Some interaction with staff is usually required; this may be a request for assistance or a question concerning some aspect of accessibility.

Becoming An Assessor

To become a member of GfK’s assessor panel, you would need to:-

About The Survey

A Few Points About Tax and National Insurance

If you become an assessor, and depending on your personal circumstances, you may need to pay tax on any fees paid to you. Before you agree to join the panel it is worth considering the following points.

What Happens Next?

As part of the survey redevelopment GfK are looking to increase our panel size. However, we need to ensure that our panel includes members with a range of profiles in a spread of locations.

They will be reviewing the profiles of interested parties against our requirements and will invite those who fulfil our requirements to training. There may not be space on the panel for everyone initially, however they will be happy to retain the details of those not invited for training, in the event that their requirements change.

Training sessions will be in early October and you will be contacted over the next few weeks to let you know the details.

Get your applications in asap, as GfK are looking to confirm application by the last week of August.

If you have any questions concerning the survey, contact:
Tel: 01865 262 751 or ian.campsall@gfk.com